Our mission

At liberty ammo, we’re passionate about two things – our customers and our freedom. We are committed to providing excellent service and doing our part in preserving liberties like the Second Amendment. That is why we are known as America’s Pro-Freedom Ammo Source, and that is what sets us apart from the rest (as well as some of the cheapest ammo online).

One of the first online firearms sellers and a major force in the market, libertyammunitions.com was founded in 1996 by 2 avid shooters.  We saw (and still see) the need to provide access to the best and latest gear at the best prices to anyone anywhere with access to a computer or phone.

Our focus on firearms and shooting related equipment allows us to buy in large quantities, and pass the savings to you. Everyone who works at Impact, from the owners to the shipping crew, are shooters first. We absolutely love what we do!

A dedicated crew reviews and adds new items when found to perform as advertised. If feedback indicates a product is not up to expectations, we pull it.

We pioneered the ‘Lifetime Guarantee’ for any new gun we sell, and continue to stand behind every firearm- providing an extra level of confidence, and another reason to consider purchasing with us.

We Support Freedom

Over 200 years ago, our Founding Fathers preserved our right to keep and bear arms in the Bill of Rights to the Constitution. We join them in that fight more than two centuries later by financially supporting organizations that continue to protect our Second Amendment rights.

After placing your order, choose from a hand-picked list of pro-freedom organizations including the NRA, Soldiers’ Angels, Homes for Our Troops, Second Amendment Foundation, and more. We will donate 1% of your total purchase to the organization of your choice – at no cost to yo

We Ship Fast

In general, orders placed before 3:00pm Eastern on a weekday will ship same day. If your order is placed after 3:00pm Eastern, or on a weekend or holiday, it will ship the next business day.

Our values

Impact Guns also matches prices- if you find the item you want elsewhere at a lower price, just let us know, we’ll try our best to ‘meet it or beat it’.

reelammunition.com Performance, LLC was created in 1983 by Lenny Magill to facilitate the operation of a multi-brand international retail and wholesale distribution network with both printed and online catalog sales covering a broad spectrum of industries.

When shopping at libertyammunitions.com you can expect the highest level of quality and service available. Our commitment to excellence is built upon the highest standards of customer service. We offer the best products on the market backed by the most knowledgable professionals in the industry. We are constantly growing and we are so happy to have the trust and loyalty of our customers.